I am truly excited for you.
If you’re here, it’s not by chance or luck.
What I’m about to reveal has not only been the backbone of my own success:
If you’re the type of coach that doesn’t lead by example — that is, you tell your clients to do one thing but you’re really doing another... then, this isn’t for you.
However, If you are a fitness coach driven by your clients' results and you’re tired and frustrated with all the bullsh*t we see everyday inside the fitness industry...
The Quick Fixes...
And, the marketing fitness influencers
Then, come a little closer.
This letter is something you’re going to want to read in its entirety.
I’m about to share with you a revolutionary, new approach to building your coaching business by attracting and only working with amazing clients and letting bad clients go.
If you want to great clients, the ones:
...Then keep reading
So, who am I? And what makes me qualified to show you all of this?
My name is Linh Trinh and I’m the CEO of The One Percent (the asian guy below)
We currently work with 200+ expert fitness coaches helping them build online fitness businesses that matter.
Much like you, I started from humble beginnings as a personal trainer in Melbourne, in 2007.
In 2014, after seven years in the industry and upskilling in many areas of body recomposition, strength and conditioning, I took my skills online in an attempt to forge a career out of nothing.
Over the next two years, I coached 300+ men online as well as training and educating 110 personal trainers in body recomposition, diet, and strength training.
It wasn’t all sunshine and rainbows.
I had no idea what online coaching was when I first started.
As a result, I did what most fitness coaches do when they try to grow their business:
I learnt how to get great clients on demand using paid advertising.
I was getting five to six new online clients every single week, and quickly realised I needed to fix my online coaching systems because not all my clients were following through. As a result, they’d leave after only four to six weeks.
Why was this happening?
At first I didn’t know what was wrong...
I believed I needed to automate my online business to make ‘passive income’.
In fact, being so infatuated with this online internet marketing world I was sold into this idea that I could just simply market and sell my membership site, app, and training videos and the rest would take care of itself.
Boy, was I wrong!
I came to a crossroads. Either I forget about this idea of building an automated online business or I needed to get down in the trenches and figure out what my online clients really needed to succeed.
I decided to choose the latter.
This led me to stumble upon and develop what I refer to as the ‘trifecta model’ to coaching clients, allowing me to leverage coaching and get my online clients life-changing results.
Since 2017, I’ve taken this model and refined and optimised it dozens of times to help over 300 fitness coaches just like you do the same to get great coaching clients too
These are my trade secrets I have spent three years mastering and developing under the mentorship of some of the brightest minds in the personal development and business industry.
Names you are no doubt familiar with — Tony Robbins, Jay Abraham, and Russell Brunson. I have invested hundreds of thousands of dollars to learn and gather this information.
Furthermore, I’ve spent well over a million dollars in developing and simplifying this process so that every coach that wants to lead their own online fitness movement can easily replicate this process and use it to accelerate their business growth.
The biggest problem you will face as a fitness coach is being a symptom solver.
Most fitness coaches solve symptoms:
🔥They help clients lose weight
🔥They help clients tone up
🔥They help clients build muscle
And, once you solve that symptom, there’s actually no reason for them to stay or purchase from you ever again.
Which is why most clients leave after six weeks.
But, if you solve a bigger problem, you’ll create a community of raving fans who gather and rally around getting to their result.
This is what I call ‘The Path and The Offer’
Your current clients want to ‘lose weight’, because you haven’t figured out the deeper problems that your clients are facing, and create a Proven Path for them to achieve their end goal.
Want to increase the lifetime value of each client?
While maximising your revenue?
Craft your Offer on a Problem bigger than Fat Loss, where you’re currently being compared to a Fitness App.
You need to get more clients...
And in order for you to get clients,
There’s a high chance that right now, you’re putting out content.
You get a few likes. Maybe even DMs
But it never converts to any form of consistent clients.
Or maybe you do get some clients, but they’re the wrong kind.
They’re not your ideal ones that you want to work with...
Why is this?
Because Instagram, Facebook, and YouTube are already saturated with fitness information and nobody cares about your five-minute video on why macros matter.
Instead, the coaches inside The One Percent build a marketing system that allows them to put their message in front of the right people.
By doing so, they strategically pull their ideal clients in.
Q. Where’s the best place to set up a new hamburger store?
A. Wherever you find the hungriest people.
In fact, most fitness coaches don’t give away any value upfront, because they’re afraid that by giving away their best information, they will lose their value.
Actually, the opposite is true.
By giving away your Expert information for FREE to your prospects, you will create a stronger desire to actually work with you.
Even better, this step can be Automated.
By Creating this System, you will become the highest end Coach in your Market
You can be generating desire and high quality applications to work with you, with an Automated Marketing system.
They promise their clients amazing results, six pack abs, and tell their clients that the process is going to be easy.
The problem is that the journey of coaching ISN'T EASY.
And making it seem easy in the first place sets you up for failure because you get the most uncommitted clients.
And whilst making the sale brought me some instant gratification…
It came back to bite me in the ass when the client left after only two weeks — emailing to ask for a refund.
Or worse. They ghosted on me, failing their payments and not answering my multiple follow ups.
I educate every client through the journey and show them it’s going to be hard.
I close on commitment.
I get less drop-offs and increase the lifetime value of each client — while increasing the RESULTS of my Program (to then put back into my marketing to create more desire for the movement).
Once you have this all set up, growing your business is a game of numbers
This entire process has taken me years as I poured a six-figure investment into finding the right mentors to show me the way.
If you make it to this point in your business and your problem is Scaling, then “Congratulations”! You’ve surpassed 99% of the struggling Fitness Experts who make less than $1,000 a month.
The only way to remove yourself from being a slave to your business and prevent burn out is to strategically create duplicable and repeated processes and systems that you can delegate.
Doing this, you’ll be able to build a seven-figure online coaching movement that systematically and practically grows itself.
Inside of The One Percent - we do things differently.
We improve every single day and do the reps to get better ultimately leading us to a place of profit.
This is why we win.
Whilst everybody else stops when they fail, we don't stop.
We continue to get better because we know that if we get better, the numbers will get better...
And when the numbers get good enough, that's when we scale.
How else do you think our coaches work with hundreds of high-end coaching clients profitably?
They put in the reps, make the adjustments to improve the margins, and boom... off they go.
So my question to you is...
You see yourself coaching, leading and inspiring hundreds, thousands, or tens of thousands of people.
You see yourself marketing a message that you’re proud of and that you stand by 110%.
You see yourself making a big change in the world and fighting against the ‘norm’ that we happen to see every single day inside the fitness industry — on our Instagram and Facebook feeds.
And, if that is you then I invite you to submit your application below and consider joining our upcoming intensive to get more clients. Our next intensive starts in:
Because, you’ll be given:
If this is not enough to get you interested — I’m going to propose a scenario:
Submit your application. My enrolment director will reach out to see if you make a great fit. Should you be a suitable applicant, we’ll carefully show you exactly how you can get better clients more consistently inside of your business and avoid the trap of having bad clients.
You have literally nothing to lose by simply submitting your application.
I have two reasons for you:
THE ONE PERCENT IS NOT FOR MOST...
If you do manage to get in, you’ll be proud to know that you’ll have everything you need to build a multiple seven-figure movement and be surrounded by the very brightest inside the health and fitness industry.
You’ve got everything to gain and nothing to lose by submitting an application.
Coach, before we part ways, I want you to consider this:
There are two ways to grow your business:
The first is what most fitness coaches are doing.
And the second is to take the path less travelled with The One Percent, which happens to be the best way to build your coaching business by getting better clients. But don’t ask me, ask them!
P.S. If you’re like me and you generally skip to the end, then I’m going to have to put my coach hat on and advise you do differently on this one...Why?
Skipping the letter and reading a ‘P.S.’ won’t help you build a seven-figure online fitness movement. Trust me, you’ll receive greater benefits if you study the words up the top of this page closely. There are millions of dollars of lessons there for you.
P.P.S. Now, if you’ve read the letter and you’re ready to have a conversation on how our Get More Clients Intensive could help you grow your business by getting great clients then submit your application below and schedule your interview with us.